Director of Public Relations

Location: Fully remote; applicants must be based anywhere in the United States or Canada

Salary: $100,000–$140,000 per year, with possible bonus or commission

Company

hirify.global creates content and experiences for outdoor, wellness, and endurance audiences, operating across media, technology, travel, and live events.

What you will do

• Own and execute the annual PR strategy across all Outside brands and business lines.
• Write and pitch stories, build relationships with national, trade, technology, outdoor, travel, and niche category media.
• Lead communications campaigns for editorial launches, product and technology announcements, athlete partnerships, and live events.
• Act as a company spokesperson and prepare executives for interviews, keynotes, panels, and other media opportunities.
• Build thought leadership platforms, manage awards activity, and identify timely cultural and seasonal media hooks.
• Own crisis communications playbooks, coordinate real-time responses with legal and executive teams, and report on PR performance.

Requirements

• 8+ years of progressive PR and communications experience, including senior individual contributor or director-level work.
• Active relationships across national, trade, niche, outdoor, technology, and consumer media.
• Experience building and executing PR strategies for complex, multi-brand organizations.
• Hands-on pitching experience, including writing pitches and conducting media calls personally.
• Experience with athlete, talent, or brand ambassador programs; thought leadership opportunities; and crisis communications.
• Strong written and verbal communication skills, a portfolio of pitches and coverage, and comfort with PR analytics and media intelligence tools.

Nice to have

• Personal connection to outdoor or active lifestyle pursuits.
• Experience in digital media, subscription businesses, consumer technology, startups, high-growth companies, or PR agencies.
• Existing relationships with technology or startup media.

Culture & Benefits

• Fully remote work from anywhere in the United States or Canada.
• Startup-like ownership and autonomy within an established category-leading brand.
• Health care, vision, dental, retirement benefits, flexible time away, and sick leave.
• Inclusive workplace with equal employment opportunity and disability accommodations.