Social Media Specialist (Paid Social)

Location: Remote

Salary: $55,000–$65,000 per year

Company

Higher education marketing and enrollment strategy organization providing research, strategy, digital marketing, lead generation, Slate optimization, student search, website development, and creative services.

What you will do

• Build and manage paid social advertising accounts and campaigns across major platforms.
• Optimize campaigns monthly and test audiences, bidding strategies, and budget allocation.
• Support media planning and develop social budget recommendations aligned with client goals and performance opportunities.
• Analyze campaign performance using platform data and Data Studio dashboards, then write client-facing insights and recommendations.
• Review campaign builds, train, and mentor newer Social Media team members.
• Monitor paid social trends and contribute ideas, webinars, blogs, and other marketing resources.

Requirements

• Bachelor’s degree required; Marketing or Advertising specialization is preferred.
• At least 2 years of relevant digital marketing work or internship experience.
• Working knowledge of or hands-on experience with Facebook Ads Manager, LinkedIn Campaign Manager, Snapchat Business Manager, and/or TikTok Ads.
• Basic knowledge of digital marketing, with data analysis experience preferred.
• Proficiency with Microsoft Word, PowerPoint, and Excel.
• Strong attention to detail, problem-solving, communication, time management, and ability to work independently in a remote environment.

Nice to have

• Familiarity with Asana or other project management tools.
• Experience analyzing digital campaign metrics to measure success.

Culture & Benefits

• Remote work environment with regular use of multiple digital platforms.
• Opportunity to own client performance and test new campaign ideas.
• Mentorship responsibilities and opportunities to shape team learning.
• Work supporting higher education clients and enrollment marketing initiatives.