VP of Player Engagement (iGaming)

Location: Remote in Europe or the USA

Company

hirify.global develops free-to-play online social games, including Chumba Casino, Global Poker, and LuckyLand Slots, using freemium and sweepstakes models.

What you will do

• Develop and execute monetization and retention strategies across the full player lifecycle, from first purchase through long-term lifetime value.
• Unite CRM and Live Operations into a synchronized player engagement function.
• Use data science, advanced analytics, and player insights to optimize monetization, live events, and channel performance.
• Partner with Brand GMs, Product Managers, and FP&A to translate business objectives into scalable lifecycle strategies.
• Lead, mentor, and resource a global team while ensuring revenue strategies follow compliance, risk, and responsible gaming requirements.

Requirements

• Bachelor’s degree in Business Administration, Marketing, Design, or an equivalent field.
• 10–15 years of leadership experience in Marketing, Business Development, or Account Management.
• Enterprise-level strategic thinking and the ability to turn vision into measurable outcomes.
• Strong commercial understanding of customer lifetime value, retention, and monetization levers.
• Expertise in end-to-end customer lifecycle management, including onboarding, engagement, retention, reactivation, and loyalty.
• Advanced knowledge of personalization, segmentation, engagement frameworks, and large-team leadership.

Culture & Benefits

• Flexible remote work designed to support work-life balance.
• Diverse and inclusive working environment.
• Learning and career advancement opportunities.
• Competitive compensation, perks, and benefits.
• Commitment to safe, responsible, and positive player experiences.