Lead Brand Designer

Location: Remote, Belgrade, Vojvodina, Serbia

Company

hirify.global is recruiting on behalf of a local partner and provides data-driven solutions through an international network of professionals.

What you will do

• Develop and evolve visual identities across brands and products, including typography, color palettes, guidelines, and templates.
• Ensure consistent visual language across SMM, CRM, product, marketing, and other brand touchpoints.
• Set creative direction for campaigns, product launches, key visuals, and other high-impact projects.
• Create brand communication materials and collaborate with stakeholders and cross-functional design teams.
• Review design outputs, provide constructive feedback, and maintain a high visual quality standard.
• Mentor designers and support the development of a consistent brand-focused design approach.

Requirements

• 3+ years of experience in brand design or a similar role.
• Strong portfolio demonstrating visual identities and cohesive brand systems.
• Strong understanding of typography, composition, color theory, and visual hierarchy.
• Experience creating, maintaining, and implementing brand guidelines across projects and teams.
• Ability to translate business goals into clear and effective visual solutions.
• Advanced proficiency in Figma, Adobe Photoshop, and Adobe Illustrator, with strong communication and collaboration skills.

Nice to have

• Experience with performance marketing and measurable campaign visuals.
• Experience collaborating with motion and 3D teams.
• Previous experience leading, mentoring, or supporting designers.
• Understanding of marketing funnels, user behavior, engagement, and conversion.

Culture & Benefits

• 20 paid working vacation days annually and a paid day off during the birthday month.
• Legal support for obtaining a local work or residence permit.
• Wellness activity compensation and partial or full reimbursement of medical insurance, depending on the plan.
• Professional development compensation.
• International work environment with corporate events and office snacks.