Digital Lead (AI)

Location: Johannesburg, South Africa

Company

hirify.global is WPP’s AI-driven media operating unit, combining media, data, partnerships and the WPP Open platform to deliver personalised marketing at scale.

What you will do

• Own the end-to-end digital workstream from client brief and strategy through planning, activation, optimisation, measurement and campaign completion.
• Act as the senior digital contact for clients, translating business and marketing objectives into integrated digital media strategies and actionable plans.
• Lead planning and quality control across paid social, search, programmatic, online video, display, connected TV, retail and commerce media, influencer marketing and emerging platforms.
• Oversee campaign delivery, including budgets, approvals, creative assets, tracking, platform builds, QA, launch timelines and delivery risks.
• Lead performance reviews, optimisation and reporting, turning platform metrics into business insights and future recommendations.
• Coach planners, executives and activation specialists while improving collaboration, governance, operational efficiency and digital capability.

Requirements

• 7+ years of experience in digital media, digital marketing or integrated media.
• Strong understanding of Search, Social, Programmatic, Video and emerging digital channels.
• Experience managing complex, multi-channel campaigns and significant digital media budgets.
• Strong knowledge of digital planning, activation, optimisation, measurement and performance KPIs.
• Strong client leadership, presentation, project management and operational skills.
• Experience working with specialist activation, analytics, strategy and planning teams.

Nice to have

• Experience with large regional or global clients, multiple brands or markets, retail and commerce media, or creator and influencer marketing.
• Knowledge of Google Marketing Platform, Meta, TikTok and major programmatic platforms.
• Understanding of marketing effectiveness, attribution and incrementality.
• Experience implementing automation or AI-enabled media workflows.

Culture & Benefits

• Cross-functional collaboration across client leadership, strategy, planning, activation, operations, analytics and external partners.
• Opportunities to develop digital capability through coaching, continuous learning and shared accountability.
• Exposure to AI, automation, creator marketing, commerce, retail media and emerging digital platforms.
• Focus on practical innovation, test-and-learn roadmaps and scaling proven campaign improvements.