Senior Analyst, Business Analysis and Insights (CTV Advertising)

Location: New York, NY, United States

Salary: $72,000–$132,000 annually, plus performance-based bonuses and potential stock compensation.

Company

hirify.global provides advertising and measurement solutions, including VIZIO Ads and first-party CTV measurement capabilities.

What you will do

• Create post-campaign measurement outputs, including Brand Lift studies, Incremental Reach, and lower-funnel outcomes.
• Own measurement workflows from study setup through client-facing presentation.
• Develop measurement strategies across multiple campaigns and partner with Sales, Client Services, Product Management, and external vendors.
• Translate complex datasets into concise, compelling narratives for stakeholders, clients, and executives.
• Improve measurement scalability through process improvements, automation, and technical partnerships.
• Contribute to VIZIO’s first-party measurement capabilities, including ACR and Incremental Reach reporting.

Requirements

• Experience in ad measurement, media, media analytics, or marketing analytics.
• Strong understanding of CTV, digital advertising, and advertising measurement methodologies.
• Experience with Brand Lift studies, reach and frequency, and post-campaign reporting.
• Ability to synthesize large datasets into actionable insights and manage multiple initiatives in a fast-paced, cross-functional environment.
• Bachelor’s degree in Business, Analytics, Statistics, or a related field, or two years of relevant experience.
• Excellent communication skills and comfort presenting to sales teams and external clients.

Nice to have

• Proficiency in SQL, Excel, and/or Python.
• Experience with big data, data analysis and insights, or statistical programming.

Culture & Benefits

• Full-time employment with medical, vision, and dental coverage.
• 401(k), stock purchase opportunities, company-paid life insurance, and performance-based bonuses.
• Paid time off, sick leave, parental and family care leave, and other leave programs.
• Disability coverage, company discounts, military leave pay, and adoption and surrogacy expense reimbursement.
• Access to Walmart-paid education programs covering tuition, books, and fees for eligible associates.