11 дней назад
Analyst, Performance Media Analytics (AdTech)
66 300 - 75 000$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Analyst, Performance Media Analytics (AdTech): Building data workflows, reporting methodologies, dashboards, and actionable insights for digital advertising campaigns with an accent on KPI development, data harmonization, and visualization. Focus on analyzing multi-platform media data, developing QA protocols, and communicating optimization recommendations to technical and non-technical stakeholders.
Location: New York, New York, United States; hybrid work arrangement
Salary: $66,300.00–$75,000.00 annual base salary
Company
is a marketing and advertising firm providing business solutions, media strategy, analytics, and client services.
What you will do
- Communicate concise data points, trends, measurement strategies, and insights to technical and non-technical audiences.
- Collaborate with media planning and brand strategy teams to develop KPIs and reporting approaches aligned with campaign and brand goals.
- Develop workflows for data aggregation, cleansing, and harmonization across multiple media platforms.
- Establish quality assurance protocols and build interactive dashboards and data visualizations.
- Analyze reported data, identify trends and drivers, and recommend optimizations with forecasted outcomes and implications.
Requirements
- Strong analytical, organizational, problem-solving, and communication skills.
- Ability to analyze raw data, draw conclusions, and summarize actionable recommendations.
- Expertise in Microsoft Excel and PowerPoint.
- Ability to aggregate information from multiple sources and communicate technical findings clearly.
- 1–2 years of data analytics or paid media experience preferred.
Nice to have
- Basic knowledge of data structuring with KNIME, SQL, R, or Python.
- Experience with Tableau or other data visualization and dashboarding tools.
- Knowledge of digital advertising, digital media strategy, and standard media measurement.
Culture & Benefits
- Collaborative, inclusive, and fast-paced work environment.
- Health, life, and disability insurance coverage.
- Retirement savings plans, company-paid holidays, and unlimited paid time off.
- Mental health and wellness resources, pet insurance, childcare resources, fertility assistance, and fitness reimbursement.
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