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11 дней назад

Creative Team Lead (AI & Performance Marketing)

Формат работы
remote (только Armenia)
Тип работы
fulltime
Грейд
lead
Английский
c1
Страна
Armenia
Вакансия из списка Hirify.GlobalВакансия из Hirify Global, списка международных tech-компаний
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Описание вакансии

Текст:
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TL;DR
Creative Team Lead (AI & Performance Marketing) (AI/performance marketing): Leading and scaling a team producing static ad creatives, photorealistic AI visuals, and source assets for video production with an accent on creative direction, production quality, and performance-driven iteration. Focus on building AI-assisted creative workflows, analyzing campaign results, developing prompt and style libraries, and collaborating with marketing and engineering teams on automation.

Location: Yerevan, Armenia; fully remote

Company

hirify.global is a global IT marketing company creating scalable customer acquisition solutions for B2C clients through digital marketing, design, AI-driven analytics, proprietary MarTech, and sales consulting.

What you will do

  • Lead, mentor, and scale an AI-driven creative design team from 3 to 6 people.
  • Own task distribution, capacity planning, production workflows, quality control, and deadlines.
  • Set creative direction for concepts, hooks, visual angles, and performance marketing campaigns.
  • Build creative testing loops, analyze performance data, document winning concepts, and improve unsuccessful iterations.
  • Track AI model and tool releases, conduct R&D, and develop prompt and style libraries.
  • Partner with Creative Producers, Marketers, Copywriters, Media Buyers, Video Editors, and the Generative AI Pipeline Engineer on workflows, automation, and campaign delivery.

Requirements

  • 5+ years of experience leading creative or design teams in digital marketing.
  • Strong leadership, problem-solving, project management, quality control, and deadline management skills.
  • Strong visual craft in composition, lighting, color, typography, and anatomy.
  • Proficiency in Figma and Adobe Creative Suite, with the ability to connect AI outputs to traditional design pipelines.
  • Hands-on experience with modern AI image platforms such as Figma Weave, Higgsfield, Magnific, Runway, or similar, including photorealistic visuals and artifact correction.
  • Fluent spoken and written English required. Strong understanding of static ad creatives, paid media, CTR, CPA, and conversion rate optimization.

Nice to have

  • Portfolio of performance marketing creatives and AI-generated photorealistic work with measurable results.
  • Experience with high-CPA verticals such as home improvement, insurance, health, legal, or finance.
  • Experience creating visuals for North American audiences.
  • Understanding of how static visuals feed video production pipelines.

Culture & Benefits

  • Fully remote work with flexibility to choose a productive working environment.
  • Paid vacation and unlimited sick days.
  • Learning opportunities including books, workshops, and conferences.
  • Home-office equipment and furniture expenses covered.
  • Medical insurance and a flexible fitness allowance.

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