Senior Lifecycle Marketing Manager (B2B SaaS)

Location: Paris, France

Company

hirify.global provides an AI-powered spend management platform for scaling businesses, combining corporate cards, expense management, procurement, and accounts payable.

What you will do

• Build hirify.global’s lifecycle marketing channel from zero as the first lifecycle marketing hire.
• Develop renewal, retention, upsell, expansion, win-back, and reactivation campaigns.
• Launch lead-nurture and opportunity-nurture tracks to improve pipeline progression and win rates.
• Build customer advocacy programmes covering case studies, referrals, and NPS.
• Align campaigns with regional pipeline and retention targets while partnering with regional marketing, ABM, partnerships, and marketing operations.
• Own external customer email communications and ensure campaigns are tracked and reported accurately.

Requirements

• Senior lifecycle marketing experience in B2B SaaS.
• Hands-on experience building nurture, onboarding, retention, or win-back programmes from scratch.
• Deep end-to-end expertise with a marketing automation platform, including segmentation, journey and workflow building, and reporting.
• Ability to work independently as the first and only person in the function, creating processes without an existing playbook or team.
• Strong cross-functional collaboration skills and experience using NRR, GRR, and churn metrics to guide campaign strategy.
• Work from the Paris office.

Nice to have

• Experience building lifecycle marketing programmes from scratch more than once.

Culture & Benefits

• 30 days of paid holiday.
• One-week exchange opportunity in London, Amsterdam, Paris, Munich, Vilnius, Berlin, Sofia, or Barcelona.
• Regular company-wide events.
• Additional medical care and a fully funded sports card.
• Monthly travel allowance for commuting to the office.
• Hands-on access to the hirify.global product.