Marketing Analyst (Fintech)

Location: Office-based in Sofia or Varna, Bulgaria

Company

hirify.global provides payment solutions, multicurrency accounts, and e-commerce tools for businesses.

What you will do

• Own and improve marketing analytics, tracking, tagging, dashboards, and reporting infrastructure.
• Monitor marketing data quality and instrumentation, identifying tracking gaps before they affect decisions.
• Evaluate paid, owned, organic, email, lifecycle, and product marketing performance across the funnel.
• Build web-to-lead-to-customer funnel reporting and identify leakage and conversion opportunities.
• Partner with Marketing, Data, and Finance on forecasting, target-setting, budget allocation, and ROI evaluation.
• Develop actionable reporting, KPI practices, stakeholder training, and AI/ML-assisted analysis.

Requirements

• Bachelor’s degree in Marketing, Business, Statistics, Economics, or another quantitative field.
• Approximately 2–5 years of experience in marketing analytics, growth analytics, or a related analytical role.
• Experience working across multiple marketing functions and translating ambiguous data problems into recommendations.
• Strong knowledge of funnel and conversion metrics, customer acquisition cost, customer lifetime value, and channel contribution.
• Hands-on experience with a BI or visualization tool, AdTech and web analytics platforms such as Meta Ads Manager, Google Tag Manager, and GA4.
• Advanced Excel skills and strong stakeholder management; HubSpot and Power BI are advantages.

Nice to have

• SQL proficiency for independent data extraction and analysis.
• Exposure to predictive modeling, clustering, forecasting, marketing mix modeling, or incrementality testing.
• Experience using AI tools such as Copilot, ChatGPT, or Claude for analysis.

Culture & Benefits

• International team working in a high-tech fintech environment.
• Annual salary reviews, promotions, performance bonuses, and an individual training budget.
• hirify.global Academy and unlimited access to LinkedIn Learning.
• 25 days of annual paid leave, increasing to 30 days, plus health insurance with dental and optical coverage.
• Meal vouchers, Multisport card, and public transport pass for Sofia.

Hiring process

• Submit an application form and CV in English.
• Applications are reviewed confidentially, with only shortlisted candidates contacted.