Product Manager II – Audience Targeting & Measurement

Location: Glendale, Santa Monica, or San Francisco, California, or New York, New York, United States

Salary: $117,500–$157,500 per year in the Los Angeles area; $128,700–$172,500 per year in San Francisco; $123,000–$165,000 per year in New York. Bonus and/or long-term incentive units may also be provided.

Company

Disney Entertainment and ESPN Product & Technology builds technology, products, and platforms for Disney’s media, advertising, and distribution businesses.

What you will do

• Manage the product backlog and near- and long-term delivery for audience targeting and measurement capabilities.
• Write product specifications and user stories that translate stakeholder requirements into actionable engineering work.
• Drive audience segmentation, data clean room integrations, identity resolution, and addressability features using first-party audience data.
• Define and track coverage, match rates, measurement activation rates, reporting latency, and revenue-related outcomes.
• Partner with engineering, data science, UX/UI, go-to-market, and financial planning teams to build and release measurement products.
• Support UAT, stakeholder training, documentation, operational readiness, and Scrum ceremonies.

Requirements

• 3+ years of product management experience.
• Basic understanding of CTV and streaming advertising dynamics.
• Strong analytical skills and the ability to evaluate data quality.
• Clear communication with engineering teams and non-technical business stakeholders.
• Strong execution skills and follow-through.
• Bachelor’s or master’s degree in computer science, statistics, business, media, or a related field.

Nice to have

• Experience with advertising measurement and identity ecosystems.
• AI-native product development experience or familiarity with intelligent tooling and data automation.

Culture & Benefits

• Work on media, advertising, and distribution products serving millions of people globally.
• Collaborate across engineering, product, design, data science, and business teams.
• Medical, financial, and other benefits are available depending on level and position.
• Bonus and/or long-term incentive units may be included in the compensation package.