Director, Programmatic (B2B)

Location: Remote within most states in the United States, with some exclusions. Office hubs are available in Los Angeles and New York for in-person collaboration and events.

Salary: $119,000–$135,000 annual base salary, plus an annual target performance bonus.

Company

hirify.global is a digital marketing agency delivering integrated advertising and demand generation programs for B2B and enterprise clients.

What you will do

• Lead B2B programmatic strategy aligned with lead quality, account penetration, and sales velocity objectives.
• Oversee campaign management and optimization across display, video, native, and ABM-driven programmatic executions.
• Connect programmatic performance with CRM and pipeline metrics including MQLs, SQLs, opportunities, revenue, and ROI.
• Manage and develop a team while establishing scalable practices for audience segmentation, targeting, attribution, budgeting, and forecasting.
• Own relationships with clients, agencies, data partners, and technology providers, including Bombora, 6sense, LiveRamp, LinkedIn, and Demandbase.
• Support new business, thought leadership, cross-channel demand generation, client reviews, and escalation management.

Requirements

• 6+ years of hands-on experience managing programmatic campaigns, preferably for B2B or enterprise clients.
• Deep knowledge of B2B buying journeys, account-based marketing, lead scoring, and funnel-stage optimization.
• Advanced expertise with DSPs such as The Trade Desk, DV360, and StackAdapt, plus data management platforms and CRM integrations.
• Experience connecting programmatic metrics to MQL, SQL, opportunity, and revenue outcomes.
• Analytical fluency with GA4, Salesforce, HubSpot, attribution, and marketing automation platforms.
• Must be authorized to work in the United States; immigration sponsorship is not available.

Nice to have

• Experience in an agency, DSP, or platform environment.
• Experience with B2B data, audience intelligence, emerging ad tech, and privacy developments.

Culture & Benefits

• Remote-first culture with flexible schedules and work-from-anywhere options within eligible US states.
• Unlimited PTO and an extended winter holiday break.
• 100% paid parental leave and medical, dental, vision, life, pet, and disability insurance.
• 401(k) matching and annual Class Pass credits.
• Inclusive workplace focused on work-life balance, professional growth, and equal opportunity.