Product Manager (MDM/CDP)

Location: El Segundo, California, United States

Salary: $126,000–$158,000 annual base pay

Company

hirify.global is a global toy and family entertainment company creating toys, content, consumer products, digital experiences, and live experiences across a portfolio of well-known brands.

What you will do

• Own the roadmap for consumer MDM rollout, including integration sequencing, data onboarding, and adoption across business units.
• Manage CDP roadmap and operating model, including audience activation, outbound connections, platform integrations, and data flow reliability.
• Define MDM as a system of record and operational data layer for CDP, CRM, ecommerce, marketing, customer service, and analytics systems.
• Lead source-system integrations and downstream activations through requirements, mapping, testing, cutover, and support.
• Define identity resolution, survivorship, golden-record, hierarchy, metadata, and data-lineage rules.
• Coordinate Engineering, QA, Marketing, Insights, Platforms, Privacy/Security, vendors, and external platform partners while communicating risks and tradeoffs.

Requirements

• Bachelor’s degree in any field.
• 5+ years of experience as a Product Manager or in a similar role; 7+ years overall experience preferred.
• Direct, hands-on experience delivering, managing, or operating CDP capabilities, including audience creation, outbound activations, platform connections, and downstream data flows.
• Experience with consumer data across multiple business units, systems, and touchpoints, including identity, consent, preferences, segmentation, activation, and data quality.
• Experience working with Engineering and QA on requirements, prioritization, release planning, testing, and launch support.
• Strong communication skills and experience defining integration contracts, schemas, SLAs, APIs, event streams, connectors, or batch feeds.

Nice to have

• MDM, customer identity data, or related operational data-layer experience.
• SQL and/or Python experience.
• Experience with cloud platforms, especially Google Cloud.
• Familiarity with privacy and security practices for consumer data, including access controls, auditing, and least privilege.

Culture & Benefits

• Full-time employment within a purpose-driven toy and entertainment company.
• Collaborative, innovative, and performance-driven working environment.
• Inclusive workplace focused on belonging, respect, and employee authenticity.
• Competitive total pay programs and comprehensive benefits.
• Opportunities to work with global brands, consumer products, digital experiences, and live experiences.