Creative Director (POS & Shopper Marketing)

Location: London

Company

Global packaging services business specializing in retail display, print, and packaging outsourcing across 97 markets.

What you will do

• Set the creative vision and standards for global POS and retail marketing programmes.
• Translate consumer behaviour, category dynamics, and retail insights into creative strategies with measurable impact.
• Lead creative development across POS, retail activation, merchandising, and branded environments.
• Define the Central Design Studio’s long-term vision, operating model, capability roadmap, and talent plans.
• Build, mentor, and inspire multidisciplinary creative teams while leading Studio Management and Project Management functions.
• Drive AI, automation, and emerging creative technologies to improve innovation, quality, and delivery efficiency.

Requirements

• Senior creative leadership experience in retail marketing, retail design, brand activation, or POS environments.
• Deep expertise in consumer strategy, consumer behaviour, path-to-purchase, and retail environments.
• Experience developing POS and retail activation solutions for major FMCG or consumer brands across global or multi-market programmes.
• Portfolio demonstrating strategic thinking, creative leadership, and design excellence.
• Experience leading and developing multidisciplinary creative teams and influencing senior stakeholders.
• Commercial understanding of retail production, implementation, and activation, plus knowledge of sustainability, emerging retail technologies, and AI-enabled creative development.

Culture & Benefits

• International working environment spanning Europe, AMEA, and the Americas.
• Opportunity to shape future retail marketing and design capabilities.
• Focus on inclusion, equal opportunity, diverse perspectives, and sustainability.
• Full-time employment within a global packaging services organisation.