Head of Creative (Consumer Brand)

Location: Luton, United Kingdom; hybrid working

Salary: £90,000–£100,000 per year

Company

Global consumer brand undergoing significant growth, rebranding, repositioning, and consumer strategy transformation.

What you will do

• Set the creative vision, strategy, and quality standards across a complex, multichannel consumer brand.
• Lead an integrated creative function spanning design, copy, digital, performance creative, photography, video, content, and studio operations.
• Translate brand strategy, consumer insight, and commercial objectives into integrated campaigns across ATL, paid social, ecommerce, CRM, retail, marketplaces, and physical brand experiences.
• Develop brand storytelling and campaign concepts across packaging, print, photography, film, motion, illustration, and digital design.
• Lead multidisciplinary creative teams through critiques, coaching, feedback, and continuous improvement.
• Partner with brand, performance, ecommerce, CRM, retail, product, regulatory, and external agency stakeholders.

Requirements

• Significant senior creative leadership experience in a strong consumer brand or integrated agency.
• Experience setting direction across a multidisciplinary creative function rather than owning a single discipline.
• Strong strategic and conceptual thinking with a portfolio demonstrating creative craft and judgement across visual and verbal creativity.
• Understanding of digital and performance creative, including paid-social data, creative testing, audience insight, and rapid iteration.
• Strong awareness of copy, messaging, tone of voice, verbal identity, typography, layout, photography, film, motion, illustration, packaging, and physical brand experiences.
• Availability for hybrid working in Luton, United Kingdom.

Culture & Benefits

• Ownership of the entire creative function during a significant period of business growth and transformation.
• Hybrid working.
• Holiday allowance.
• Private healthcare.
• Product discount.