Head of Brand & Creative

Location: Remote - US

Company

Golden Child is a Miami-based startup developing chef-crafted, science-backed pet nutrition products designed to human-grade standards.

What you will do

• Own brand positioning, visual identity, tone of voice, and creative direction across packaging, campaigns, content, digital experiences, and physical activations.
• Lead the rebrand and relaunch across packaging, the website, campaigns, product pages, customer education, and lifecycle communications.
• Develop packaging systems, shipping materials, merchandise, and mealtime accessories from concept through artwork, physical proofs, material selection, and production.
• Build editorial and content programs, including films, owner-and-dog portraits, social content, website content, email, and paid media assets.
• Lead campaign concepts, creator collaborations, tastemaker programs, pop-ups, dinners, kitchen visits, and other brand experiences.
• Build and lead a lean internal creative team while managing freelancers, agencies, production partners, briefs, budgets, schedules, and delivery.

Requirements

• 8+ years of experience in brand and creative roles, including multidisciplinary team leadership or substantial creative program ownership.
• Portfolio demonstrating strong execution across several areas, including brand identity, packaging, campaigns, photography, film, and digital.
• Experience building or evolving a consumer brand, ideally in food, beverage, beauty, wellness, fashion, hospitality, or another design-led category.
• Strong art direction, storytelling, design, copy feedback, photography, and video production skills.
• Experience taking packaging or physical brand materials through production and managing budgets, crews, locations, post-production, and usage rights.
• Experience managing internal creatives and external collaborators, with the ability to stay involved from concept through final details.

Nice to have

• Interest in food, design, and the relationship between dogs and their people.
• Experience with creator programs or collaborations across food, hospitality, fashion, beauty, or wellness.

Culture & Benefits

• Early-stage startup environment with a hands-on role in building the brand and creative function.
• Collaboration with the CMO and founding team, Growth, Culinary, Veterinary Nutrition, Product, and Operations.
• Focus on diverse and inclusive hiring.
• Opportunity to build creative capabilities, production processes, and a team as the company grows.