Paid Media Manager

Location: US - Remote

Company

hirify.global is an education technology company that helps regional universities launch and grow online programs for modern learners across high-demand fields.

What you will do

• Support the execution and day-to-day management of paid search, programmatic display, paid social, and affiliate marketing channels.
• Monitor and optimize the full marketing and enrollment funnel, from engagement and lead generation through applications and enrollment.
• Manage paid media strategy and performance across 10–12 university partner accounts.
• Analyze KPIs and campaign results, translating findings into actionable recommendations for stakeholders.
• Manage quarterly and annual media budgets, including spend pacing and forecasting.
• Coordinate with integrated marketing teams, agencies, ad platforms, and university partners on performance updates and optimization opportunities.

Requirements

• Bachelor’s degree in business, marketing, communications, or a related field.
• 3–5 years of paid media experience at the Media Manager or Media Specialist level.
• Hands-on experience with performance marketing and digital media optimization.
• Ability to analyze data, define KPIs, solve problems, and work mostly independently.
• Ability to meet deadlines and adapt as partner and organizational priorities change.
• Interest in and enthusiasm for the higher education industry.

Nice to have

• 3–5 years of paid media experience in EdTech, online program management, or higher education.
• Master’s degree in business, marketing, communications, or a related field.
• Experience building business cases and quantifying project value.

Culture & Benefits

• Collaborative work with internal teams, external agencies, advertising platforms, and university partners.
• Focus on diverse and inclusive teamwork.
• Opportunity to support access to affordable online education and career-focused programs.
• Work is structured around clear plans, partner goals, and measurable performance outcomes.