Organic Growth & Discovery Lead (SEO/AEO)

Location: Remote within the United States; Hawaii excluded. Virtual-first role with occasional all-company in-person events once or twice a year.

Salary: $158,000–$204,000 per year, plus equity.

Company

hirify.global is a financial technology company building transparent, accessible products for Americans underserved by traditional financial institutions.

What you will do

• Define the organic discovery strategy and roadmap across traditional search and AI answer engines.
• Own onsite content architecture, topical authority, keyword and prompt research, editorial planning, briefs, writing, editing, refreshes, consolidation, and pruning.
• Build offsite authority through partnerships, affiliates, forums, communities, digital PR, placements, and citations.
• Improve hirify.global’s visibility in ChatGPT, Claude, Perplexity, Gemini, and AI Overviews, including citation, share-of-voice, and accuracy measurement.
• Partner with Product and Martech on technical discoverability, site audits, performance, structure, and tooling priorities.
• Connect organic and AI-sourced traffic to app installs, new members, acquisition cost efficiency, trust, and compliance.

Requirements

• 8+ years of experience in SEO, content marketing, organic growth, or growth marketing, including 2+ years of hands-on AEO, GEO, or AI search optimization.
• Experience leading cross-functional initiatives for consumer or B2C products and turning organic discovery into an acquisition channel measured by business outcomes and cost efficiency.
• Strong onsite content strategy experience, including topical authority, intent mapping, editorial briefs, content quality, consolidation, and pruning.
• Offsite experience with partnerships, affiliates, digital PR, placements, coverage, or citations.
• Technical and data fluency with site audits, discoverability factors, GA4, Search Console, spreadsheets, or SQL.
• Ability to work remotely from the United States, excluding Hawaii.

Nice to have

• Fintech or financial services experience.
• Experience with programmatic or templated content at scale.
• Organic growth experience for app channels, including App Store Optimization.

Culture & Benefits

• Mission-driven work supporting financially underserved Americans.
• Strategic autonomy as a founding AEO role with resources and budget for experimentation.
• Virtual-first culture with flexible hours and a home office stipend.
• Medical, dental, and vision insurance, 401(k) matching, paid parental and caregiver leave, flexible PTO, and company holidays.
• Financial wellness support and periodic in-person and virtual company events.