Marketing Manager (LEGO Vehicles & Motorsports)

Location: Billund Project House, Denmark; hybrid work with an average of 3 days per week in the office

Company

hirify.global creates play experiences, products, and partnerships for children and fans worldwide.

What you will do

• Lead integrated marketing campaigns across the hirify.global Vehicles & Motorsports portfolio.
• Develop go-to-market plans for partnerships, product launches, and fan experiences.
• Identify opportunities to grow audience reach, engagement, and commercial performance.
• Create earned and shared activation opportunities with internal and external partners.
• Evaluate campaign effectiveness using reach, engagement, and business performance metrics.
• Apply campaign learnings to strengthen future programmes, including key programmes for 2027.

Requirements

• Experience delivering integrated marketing campaigns with measurable commercial or brand outcomes.
• Experience leading marketing communications planning across multiple channels and audiences.
• Ability to build campaign strategies using audience, commercial, and performance insights.
• Experience managing complex stakeholder relationships across multiple teams and external partners.
• Ability to turn campaign performance and learnings into recommendations for future plans and investment decisions.
• Ability to work independently with advanced knowledge and limited explanation.

Nice to have

• Experience managing campaign budgets and forecasting.
• Experience delivering digital marketing initiatives with measurable audience or engagement growth.

Culture & Benefits

• 12-month contract within the Vehicles & Motorsports Passion Team.
• Collaborative work with marketers, designers, project managers, analytics specialists, and external partners.
• Enhanced paid family care leave, life and disability insurance, and wellbeing resources.
• Colleague discount from the first day and an eligible bonus scheme.
• Inclusive culture focused on creativity, curiosity, adaptability, storytelling, and problem-solving.