Marketing Technology & Consumer Data Product Manager - CRM Governance (Salesforce)

Location: Fully remote from approved US states only: Alabama, Alaska, Arizona, Arkansas, Delaware, Florida, Georgia, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Maine, Michigan, Missouri, Mississippi, Montana, North Carolina, North Dakota, Nebraska, New Hampshire, New Mexico, Nevada, Ohio, Oklahoma, Pennsylvania, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, Wisconsin, West Virginia, and Wyoming. Remote work is not permitted from California, Colorado, Connecticut, Hawaii, Massachusetts, Maryland, Minnesota, New Jersey, New York, Oregon, Rhode Island, Vermont, Washington, or internationally. No relocation, visa sponsorship, or visa transfer is available.

Salary: $54.90–$82.35 per hour.

Company

hirify.global is part of Advocate Health, a large nonprofit integrated health system providing clinical care, research, and consumer health services across the United States.

What you will do

• Own the CRM governance product domain, including strategy execution, operating model design, platform capabilities, and continuous optimization.
• Define product roadmaps, priorities, KPIs, and success measures aligned with enterprise objectives.
• Lead platform evolution and delivery across Salesforce Marketing Cloud Next, ensuring scalability, integration, sustainability, and compliance with architecture and data standards.
• Oversee backlog prioritization, intake, delivery execution, documentation, and process standardization.
• Partner with IT, Privacy, Legal, Security, Analytics, and Marketing stakeholders to resolve risks and guide enterprise decisions.
• Lead and develop Product Managers and Product Strategists while representing the domain in governance forums and strategic initiatives.

Requirements

• Bachelor’s degree in Business, Marketing, Information Systems, or a related field.
• At least 5 years of experience in product management, marketing technology, consumer data, or a related field.
• Experience owning and leading product domains, platforms, or capabilities and establishing operating models at enterprise scale.
• Strong understanding of marketing technology ecosystems, including CRM, CDP, CMP, personalization, and Salesforce Marketing Cloud Next.
• Experience with CRM governance frameworks, messaging standards, campaign execution controls, approval workflows, and compliance requirements.
• Must work remotely from one of the approved US states; international work is not permitted.

Nice to have

• Salesforce, CDP, CMP, privacy, data governance, or other relevant platform certifications.
• Experience in healthcare.
• Experience enabling consistent messaging practices across multiple teams, channels, and lines of business.

Culture & Benefits

• Full-time employment with benefits eligibility and a 40-hour work week.
• Paid time off and medical, dental, vision, life, and disability benefits.
• Flexible Spending Accounts and family benefits including adoption assistance and paid parental leave.
• Defined contribution retirement plans with employer matching and financial wellness programs.
• Educational assistance and opportunities for career development.
• Base compensation, potential incentive pay, premium pay for select roles, and possible annual performance-based increases.