1 час назад
Senior Product Manager (AI)
132 916 - 151 853$
Мэтч & Сопровод
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Описание вакансии
Текст:
TL;DR
Senior Product Manager (AI) (Audience Lifecycle Tools): Building scalable audience activation, marketing automation, and newsletter infrastructure for NPR with an accent on lifecycle engagement, data integration, and personalized user journeys. Focus on designing CDP segmentation and attribution capabilities, integrating responsible AI into workflows, and replacing manual campaign execution with governed self-service tools.
Location: Remote from an -supported location within the United States, onsite at an facility, or hybrid; occasional travel may be required. The role is based out of the Washington, D.C. office.
Salary: $132,915.86–$151,852.82 USD annually, plus benefits.
Company
is a mission-driven multimedia organization producing news, information, and music programming in partnership with independent public radio stations.
What you will do
- Own the product strategy and roadmap for ’s audience lifecycle and marketing technology ecosystem, including Piano and Salesforce Marketing Cloud.
- Build and operationalize internal audience activation tools with self-service workflows, permissions, and governance controls.
- Design scalable automation for email acquisition, content re-engagement, donation conversion, retention, and win-back journeys.
- Partner with Data and Analytics to improve CDP segmentation, tracking taxonomy, attribution, and campaign measurement.
- Lead technical enhancements for ’s editorial newsletter infrastructure and evaluate responsible AI and automation capabilities.
- Create product documentation, lifecycle governance practices, and internal enablement programs.
Requirements
- 5+ years of digital product management experience with complex platforms and measurable business or audience outcomes.
- Experience with enterprise marketing automation platforms, CDPs, or audience lifecycle suites such as Salesforce Marketing Cloud, Piano, Braze, or Segment.
- Experience translating cross-departmental requirements into user stories, technical specifications, and prioritized roadmaps.
- Experience leading software migrations, vendor integrations, or enterprise tooling rollouts.
- Strong knowledge of digital analytics, cohort tracking, structured A/B testing, customer segmentation, data pipelines, and retention funnels.
- Bachelor’s degree in a relevant field or equivalent practical experience.
Nice to have
- Experience in media, digital publishing, noofit, subscription, or membership-driven organizations.
- Experience implementing AI-enabled automation or algorithmic segmentation in marketing workflows.
- Familiarity with privacy regulations, consent frameworks, and consumer data compliance.
Culture & Benefits
- Mission-driven workplace focused on journalism, information, creativity, and social responsibility.
- Collaboration across Data, Editorial, Marketing, Design, Engineering, and Product teams.
- Full-time union-represented position covered by the NABET-CWA DMU collective bargaining agreement.
- Benefits include health and wellness coverage, paid time off, disability and life insurance, and voluntary retirement savings.
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