Digital Content Specialist (SEO/AEO)

Location: Fully remote from AL, AK, AR, AZ, DE, FL, GA, IA, ID, IL, IN, LA, KS, KY, ME, MI, MO, MS, MT, NC, ND, NE, NH, NM, NV, OH, OK, PA, SC, SD, TN, TX, UT, VA, WI, WV, or WY. Remote work is not permitted from CA, CO, CT, HI, MA, MD, MN, NJ, NY, OR, RI, VT, WA, or internationally. Occasional travel is required for team meetings. No relocation, visa sponsorship, or visa transfer is available.

Salary: $30.70–$46.05

Company

hirify.global is part of Advocate Health, a large nonprofit integrated health system providing healthcare services, clinical innovation, research, and consumer-focused care across the United States.

What you will do

• Serve as a digital content expert in partnership with the Digital Experience team.
• Research, conduct interviews, write, and edit content for 30+ websites, blogs, email marketing, and other digital platforms.
• Optimize content for SEO, answer engine optimization, user experience, and channel-specific audiences.
• Implement health and wellness content strategy, messaging maps, content calendars, and division-wide initiatives.
• Maintain consistent brand voice, style, quality, and messaging across digital, marketing, social, media, and public affairs channels.
• Support website migrations by auditing and optimizing existing content, creating new content, and editing webpages in a CMS.

Requirements

• Bachelor’s degree in marketing, public relations, communications, or a related field.
• Typically 2 years of experience in digital marketing, digital copywriting, journalism, public affairs, public relations, or communications.
• Strong understanding of SEO, AEO, digital platforms, and content standards.
• Proven ability to produce high-quality website content in a fast-paced environment.
• Strong written and oral communication, organization, storytelling, prioritization, and problem-solving skills.
• Familiarity with AP Style and Sitecore or another CMS.

Nice to have

• Healthcare or academic experience.
• Content strategy experience.

Culture & Benefits

• Fully remote role within approved US states.
• Full-time schedule of 40 hours per week.
• Medical, dental, vision, life, and short- and long-term disability benefits.
• Paid time off, paid parental leave, adoption assistance, and flexible spending accounts.
• Retirement plans with employer matching and educational assistance.
• Career development and financial wellness programs.