Paid Ads Specialist (Google/Meta)

Location: Remote, based in Johannesburg, Cape Town, or Durban, South Africa; UK working hours required

Salary: £1,200 per month, negotiable based on experience

Company

hirify.global is a fast-paced digital marketing agency delivering paid media strategies and campaign management for a diverse client portfolio.

What you will do

• Audit Google Ads, Microsoft/Bing Ads, and Meta Ads accounts to identify performance gaps and growth opportunities.
• Design, build, optimize, and scale multi-channel paid advertising campaigns aligned with client objectives.
• Conduct keyword research, audience segmentation, competitor analysis, and ROAS optimization.
• Implement product feeds, conversion tracking, and tags using Google Merchant Center and Google Tag Manager.
• Manage client relationships, proposals, reporting, escalations, and retention initiatives.
• Mentor junior specialists, oversee quality and workload distribution, and report campaign performance to the Marketing Manager.

Requirements

• 3+ years of hands-on paid advertising experience in a fast-paced agency environment.
• Excellent spoken and written English communication skills, including presenting to senior client executives.
• Advanced knowledge of Google Search Console, Google Analytics 4, Google Tag Manager, Google Merchant Center, Meta Business Suite, and Bing Ads.
• Practical experience with Shopify, WordPress, Magento, and Aero.
• Knowledge of international paid search strategies and multi-region campaign deployment.
• Ability to analyze complex data, communicate strategic recommendations, and take ownership of performance and client satisfaction.

Culture & Benefits

• Fully remote workplace.
• Work according to UK business hours.
• UK public holidays observed.
• High-visibility, client-facing work with opportunities to mentor and train junior specialists.