Paid Search Senior Specialist (Google Ads)

Location: Mexico City, Reforma, CDMX; hybrid work with two required office days per week

Company

hirify.global is an independent full-funnel marketing agency focused on media, measurement, ecommerce, search, social, TV, and audio growth.

What you will do

• Build, launch, manage, and optimize Paid Search and Shopping campaigns aligned with client objectives, audiences, inventory, and ecommerce or lead-generation needs.
• Use Google Ads, Microsoft Ads, Merchant Center, SA360 or Skai, feed tools, and responsible automation to improve efficiency and reduce waste.
• Apply Bliss Point insights, including incrementality, forecasting, and creative insights, to guide optimization and provide structured product feedback.
• Monitor performance, analyze trends, forecast impact, and design basic A/B tests with defined success criteria.
• Maintain tagging, feed, and tracking integrity while partnering with Analytics to validate results and resolve anomalies.
• Communicate performance recommendations to clients and internal partners, contribute to QBRs, document playbooks, and mentor junior teammates.

Requirements

• 4–5 years of end-to-end Paid Search and Shopping experience, including campaign builds, launches, pacing, optimization, and ownership of monthly budgets of $75K or more.
• Fluency with Google Ads, Microsoft Ads, Merchant Center, and SA360 or Skai; experience with competitive tools such as Auction Insights, Adalysis, Adthena, or SpyFu.
• Experience with GA or GA4, advanced Excel or Sheets, performance analysis, basic forecasting, and A/B testing.
• Clear client-facing communication, cross-functional collaboration, and the ability to mentor and delegate to junior team members.
• Google Search and Shopping certification, or completion within the first 60 days.
• Ability to work from the Mexico City office in Reforma two days per week.

Nice to have

• Additional Google certifications.
• Experience with adjacent marketing channels and AI-enabled tools.

Culture & Benefits

• Hybrid work environment with flexible unlimited paid time off and 16 paid holidays.
• Major medical, dental, vision, minor medical, and life insurance coverage.
• Savings Fund with a 10% employer match when employees contribute.
• Paid parental leave, including 16 weeks for birthing parents and 6 weeks for non-birthing parents.
• LinkedIn Learning, mentorship, and leadership and management development programs.
• Emphasis on ownership, measurable growth, waste reduction, feedback, innovation, and responsible use of AI.