12 дней назад
Programmatic Senior Lead (AdTech)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Programmatic Senior Lead (AdTech): Leading full-funnel programmatic advertising strategies and campaign execution for major brands with an accent on audience targeting, creative optimization, measurement, and data-driven decision-making. Focus on guiding senior client discussions, integrating custom technical solutions with Alli, developing media innovations, and mentoring programmatic teams.
Location: Dallas, TX, United States
Company
is a global independent platform company combining business strategy, media, creative, and data through its proprietary operating system, Alli.
What you will do
- Lead the strategic direction and tactical execution of clients’ programmatic campaigns.
- Optimize creative strategies, audience targeting, inventory selection, and campaign performance.
- Engage senior client stakeholders in business and media strategy discussions.
- Use Alli for data analysis, custom reporting, innovation, and smarter decision-making.
- Build relationships with media partners and identify platform advancements and beta opportunities.
- Mentor junior team members and integrate technical solutions tailored to client needs.
Requirements
- 7+ years of experience in digital media and programmatic advertising, with a bachelor’s degree or equivalent experience.
- Advanced expertise in programmatic advertising, marketing planning, analysis, and metrics.
- Experience with ad exchanges, ad servers, DSPs, measurement systems, and database marketing.
- Knowledge of CTV, OLV, display, audio, native, DOOH, and app channels.
- Proficiency in Microsoft Excel and SQL.
- Strong leadership, mentoring, communication, collaboration, curiosity, and adaptability.
Culture & Benefits
- Learning and development programs, mentorship, and career advancement support.
- Paid time off, holiday allowances, and paid parental leave.
- Healthcare, retirement or pension plans with contribution matching, fertility benefits, and pet insurance.
- Company-funded lifestyle spending accounts and commuter support where available.
- Annual bonus, volunteering hours, and access to AI Enterprise accounts with weekly AI training.
- Benefits vary by country, location, and geography.
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