Website Lead (Fintech)

Location: Amsterdam, Istanbul, or Sofia. Hybrid setup: after the first 3 months in-office, work 2 days remotely and 3 days in-office each week.

Company

hirify.global is a fintech company reshaping how people experience banking through a digital banking platform and mobile app.

What you will do

• Develop and execute the website strategy across technical SEO, conversion optimization, content planning, and mobile-first UX.
• Own website performance, experimentation, analytics, and conversion funnel optimization.
• Manage the website technology stack and roadmap, ensuring scalability, accessibility, strong performance, and Core Web Vitals compliance.
• Audit the user journey from landing page to sign-up, identify friction points, and implement conversion improvements.
• Design and launch an AI-powered content strategy for personalization, SEO, and market-specific messaging.
• Collaborate with design, content, product, and analytics stakeholders to improve sign-ups and app downloads.

Requirements

• Proven experience building and optimizing high-traffic websites for conversion, user experience, and measurable growth.
• Strong knowledge of site architecture, Core Web Vitals, mobile optimization, analytics, front-end technologies, performance tools, and A/B testing platforms.
• Experience with experiment design, conversion funnels, and analytics tools such as GA4 and Looker.
• Strong product thinking and understanding of user psychology and intuitive user flows.
• Fluent English required; multilingual skills are beneficial for multi-market operations.

Culture & Benefits

• International colleagues and a hybrid working environment.
• Access to hirify.global Academy and a €1,500 annual learning budget.
• Digital Nomad Program allowing up to 20 working days per year while travelling after the first year.
• MacBook, lunches, celebrations, and travel expense coverage in the Netherlands.
• Additional regional benefits including private health insurance in Turkey or Bulgaria and optional pension contributions in the Netherlands.
• Pre-employment screening is required for all new hires.