Senior Marketing Manager, South Korea (Fintech)

Location: Seoul, South Korea

Company

Airwallex provides an AI-native financial operating system and regulated global payments infrastructure for businesses and financial product partners.

What you will do

• Develop and own the Korea marketing strategy and annual plan aligned with APAC and global objectives.
• Design and execute integrated campaigns that increase awareness, consideration, engagement, and pipeline growth.
• Build the Korea events and partnerships strategy, including conferences, hosted experiences, associations, affiliates, and fintech communities.
• Localise global and regional campaigns, content, customer stories, web copy, social media, and email campaigns for the Korean market.
• Lead account-based marketing for enterprise, mid-market, and large SME accounts, measuring engagement and pipeline impact.
• Manage PR collaboration, marketing performance reporting, budgets, vendors, complex projects, and a Marketing Executive contractor.

Requirements

• Fluent Korean and English with strong written, verbal, and in-person communication skills.
• 6+ years of marketing experience with proven success in Korea’s B2B or technology sectors.
• Experience in B2B, technology, SaaS, or fintech marketing, including integrated campaigns and digital performance marketing.
• Knowledge of field marketing, ABM, partnerships, content creation, event planning, and marketing analytics.
• Experience managing vendors, agencies, outsourced teams, or junior team members.
• Bachelor’s degree or equivalent, with strong ownership, resilience, problem-solving, and analytical skills.

Nice to have

• Experience with fast-scaling global brands.
• Experience creating new marketing programs, channels, propositions, or market opportunities from the ground up.

Culture & Benefits

• Work with regional and global marketing, sales, product, and PR/comms teams.
• Operate in a fast-paced environment with autonomy and ambiguity.
• Build the marketing function and Airwallex brand in a strategically important market.
• Collaborate with a global organisation spanning North America, Europe, the Middle East, and Asia-Pacific.