Merchandise Manager (Live Entertainment)

Location: Farringdon, London, United Kingdom; office-based role

Company

hirify.global is a global live entertainment company operating across ticketing, concerts, festivals, media, sponsorship, and music marketing.

What you will do

• Develop and deliver the annual merchandise strategy across Live Nation’s UK festival portfolio.
• Create festival-specific product propositions, seasonal trading calendars, e-commerce ranges, pre-orders, limited-edition drops, and retail activations.
• Identify new product categories, licensing opportunities, and collaborations that extend festivals into year-round franchises.
• Manage suppliers, manufacturers, licensees, production companies, retail operators, and fulfilment partners.
• Set forecasts and commercial targets, monitor performance, and use audience, trend, and trading insight to improve products, pricing, layouts, and partner strategies.
• Coordinate with marketing, festival operations, Finance, Partnerships, Legal, e-commerce, and senior stakeholders to ensure quality, sustainability, licensing, rights, health and safety, and delivery standards.

Requirements

• Proven experience in merchandise, buying, retail, consumer products, licensing, or e-commerce.
• Experience managing suppliers, manufacturers, licensees, or retail operators, including production lead times, supply chain, and quality control.
• Ability to develop creative ideas into commercially viable products and compelling fan experiences.
• Strong stakeholder-management skills and confidence working with senior leaders, external partners, festival teams, and brand partners.
• Highly organised, hands-on, calm, and able to prioritise and solve problems in a fast-moving live-events environment.
• Strong affinity with music, festivals, fashion, and culture, with an understanding of what fans value and share.

Culture & Benefits

• Full-time, permanent employment in the Farringdon office.
• Tickets to shows and festivals and unlimited annual leave.
• Access to gym equipment, fitness and meditation classes, arcade games, subsidised lunches, and a complimentary coffee bar.
• Regular staff events, speakers, and open mic nights.
• Inclusive workplace supporting diversity, professional development, and work-life balance.