Principal Product Manager, AI-Powered Personalization & Discovery (Automotive)

Location: Remote in Washington, or hybrid in Seattle, WA or Troy, MI

Annual base pay range: $156,000–$260,000 USD

Company

hirify.global builds safe, reliable, customizable vehicles for direct-to-consumer customers in the USA.

What you will do

• Own the product vision and roadmap for AI-powered personalization across the customer journey, from first visit through vehicle design, purchase, and ongoing accessorizing.
• Define principles and experiences that use customer behavior and signals to provide helpful, individualized guidance.
• Lead vehicle design, virtual garage, accessory discovery, and cart experiences, including recommendations for designs and combinations.
• Set the strategy for consistent personalization across web, email, push, and in-app channels.
• Run experimentation programs with clear hypotheses, success metrics, and guardrails.
• Align Sales, Growth, Brand, and Customer Service, represent the customer experience in company strategy, and mentor other product managers.

Requirements

• 8+ years of product management experience, including 0-to-1 or highly ambiguous initiatives.
• Direct experience with personalization, recommendation systems, or AI/LLM-powered product experiences.
• Experience owning end-to-end customer experiences spanning multiple teams and systems.
• Strong structured writing, including PR/FAQ-style strategy documents.
• Rigorous and pragmatic approach to experimentation, metrics, and guardrail design.
• Ability to align cross-functional partners and work across company-level strategy and detailed product decisions.

Nice to have

• Experience with e-commerce configurators.
• Experience in the automotive or EV space.

Culture & Benefits

• Culture focused on safety, customer delight, innovation, mutual respect, and continuous improvement.
• Medical, dental, vision, life, and disability insurance.
• Vacation and 401(k).
• Potential eligibility for equity and a discretionary annual incentive program.