4 часа назад
Creative Strategist & Producer (Crypto)
83 400 - 166 800$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Creative Strategist & Producer (Crypto): Developing concept-led creative briefs and producing paid, organic, and social content for Kraken’s consumer growth campaigns with an accent on cultural insight, platform-native execution, and performance-driven creative. Focus on spotting trends, reacting to news cycles, creating fast-turnaround content, and navigating regulatory constraints while improving campaign testing.
Location: Remote within the United States
Salary: $83.4K–$166.8K annual base salary, plus potential bonus and equity.
Company
is a crypto platform providing spot trading, margin, futures, staking, and OTC services for individual and institutional clients.
What you will do
- Identify cultural trends, competitor activity, audience signals, comments, and performance data that can become timely creative ideas.
- Write complete, concept-led briefs for paid static and motion campaigns in partnership with Product Marketing and Performance Marketing.
- Develop original concepts for paid and social channels and help other teams improve their briefs.
- Create paid and organic content in the formats best suited to your creative strengths, including memes, AI video, or on-camera content.
- Use performance data and social listening to generate stronger creative angles and inform testing.
- Partner with Product Marketing, creatives, designers, and compliance to ship work quickly while maintaining brand and regulatory standards.
Requirements
- 5+ years of experience in creative strategy, social, content, or performance creative within a high-volume in-house team, brand, or agency.
- Portfolio including concept-led briefs or decks, shipped work, performance results where available, and an idea developed from cultural or data insight.
- Proactive, self-directed approach with the ability to find ideas, pitch them, and drive execution with light direction.
- Strong pop-culture awareness, comedic instinct, copywriting ability, and understanding of platform-native creative across Meta, TikTok, YouTube, Reddit, and X.
- Ability to understand creative performance metrics, use social listening, and produce clear briefs covering objectives, audiences, hooks, platforms, formats, and constraints.
- Comfort working quickly through multiple review rounds and within regulatory, risk-warning, and market-specific requirements.
Nice to have
- Experience in fintech, crypto, gaming, or another regulated category.
Culture & Benefits
- Remote work for applicants in the United States.
- Compensation includes potential bonus, equity, wellness allowance, and additional US benefits such as medical, dental, vision, and 401(k).
- Collaboration with globally distributed colleagues across Product Marketing, Performance Marketing, Content & Social, Lifecycle, regional leads, creatives, and designers.
- Applications are accepted on an ongoing basis unless a specific deadline is provided.
Hiring process
- A portfolio is required with the application.
- Job-related skills or work-style assessments may be used alongside experience and interviews.
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