Digital Marketing Manager (AI)

Location: Based in Zurich, Switzerland; the role will move to Baar, Switzerland in 2030.

Company

hirify.global is a publicly listed and majority family-owned global investment firm headquartered in Zurich, with more than 2,300 professionals across 27 locations.

What you will do

• Design, manage, and continuously optimize digital client journeys across the full client lifecycle.
• Improve website usability, navigation, accessibility, conversion performance, and client-facing digital experiences.
• Build KPI frameworks, dashboards, and reporting for engagement, leads, conversions, traffic quality, and business outcomes.
• Identify and implement AI-driven solutions, marketing automation, personalization, predictive analytics, and other digital capabilities.
• Support integrated campaigns across websites, email, social media, paid media, and marketing automation platforms.
• Collaborate with marketing, distribution, investments, product management, technology, and compliance stakeholders.

Requirements

• University degree in marketing, digital marketing, business administration, communications, data analytics, or a related discipline.
• At least 5 years of experience in digital marketing, digital experience management, performance marketing, or a related field.
• Strong expertise in digital analytics, web analytics, CRM systems, website management, and marketing automation technologies.
• Experience developing KPI frameworks, dashboards, and data-driven optimization recommendations.
• Strong understanding of UX principles, digital client journeys, customer behavior, and conversion optimization.
• Experience working with cross-functional teams in an international environment.

Nice to have

• Experience in asset management, financial services, banking, or another regulated industry.
• Experience using AI-powered marketing tools and modern digital technologies.

Culture & Benefits

• International environment with an experienced and diverse team.
• Agile ways of working, mutual trust, and a flat hierarchy.
• Collaborative culture with opportunities to learn and develop.
• Ownership mindset and focus on innovation, sustainability, and long-term impact.