Head of Performance Marketing (Web3)

Location: Remote work from any location

Company

hirify.global is a blockchain technology company developing smartcard-based hardware wallets and mobile applications for secure digital asset management.

What you will do

• Lead and develop two Performance Marketing Managers while setting priorities and maintaining strong execution across acquisition channels.
• Define acquisition strategy across hardware and e-commerce journeys, as well as the hirify.global Wallet and in-app services.
• Allocate multi-million-dollar budgets across channels, markets, products, and acquisition journeys based on marginal economics and growth potential.
• Own CAC, ROAS, contribution margin, LTV/CAC, payback, attribution, incrementality, cohort analysis, and channel contribution.
• Build experimentation and creative performance systems covering audiences, offers, landing pages, app funnels, formats, and messaging.
• Connect paid acquisition, retargeting, activation, lifecycle communication, reactivation, cross-sell, product analytics, and funnel optimization.

Requirements

• 8+ years of experience in performance marketing or growth acquisition with significant leadership responsibility.
• Experience managing multi-million-dollar annual acquisition budgets across Google, Meta, YouTube, TikTok, Apple Search Ads, CPA networks, and other major platforms.
• Strong experience in both web/e-commerce and mobile app acquisition, including mobile attribution, app events, deep linking, and post-install optimization.
• Hands-on analytics experience with Google Analytics 4, Amplitude, AppsFlyer, internal BI, data warehouses, funnels, and cohorts.
• Technical expertise in event tracking, SDK and server-side integrations, postbacks, deduplication, tracking validation, and fraud detection.
• Experience with CRM, lifecycle marketing, retargeting, audience segmentation, CPA and affiliate acquisition, CRO, product funnels, and team development.

Nice to have

• Background in fintech, consumer apps, e-commerce, marketplaces, subscriptions, or other high-scale B2C businesses.
• Crypto experience.

Culture & Benefits

• Remote work from any location.
• Competitive salary paid in EUR or USDT.
• Compensation for necessary technical devices.
• Opportunity to contribute to the development of a high-growth blockchain product company.