Director of Content & Audience Marketing

Location: New York, NY, USA; in-person work is required three days a week or more, with flexibility to work from home or remotely at other times.

Salary: $90,000–$130,000 per year, based on experience.

Company

hirify.global creates large-scale B2B events, digital content, data products, and online platforms that connect industries, businesses, and buyers.

What you will do

• Develop and execute content and audience marketing strategies that drive audience growth, engagement, loyalty, and commercial and attendee marketing outcomes.
• Oversee strategic personas, audience research, segmentation, and audience value propositions across the portfolio.
• Own brand identity and messaging across channels, events, media platforms, and audience journeys.
• Lead always-on campaigns and the creation and distribution of targeted, high-quality content.
• Lead and mentor brand marketers, campaign managers, and social media managers.
• Monitor KPIs, audience growth metrics, campaign performance, attendee feedback, and market trends to optimize marketing initiatives and provide executive updates.

Requirements

• Proven experience in content and audience marketing in a fast-paced environment.
• Experience leading organic social marketing and applying B2B organic social best practices across different audience types.
• Expertise in audience growth strategies, persona development, brand management, content marketing, campaign execution, and audience engagement.
• Strong ability to build cross-functional relationships with commercial, attendee marketing, and strategic insights teams.
• Data-driven approach with a focus on audience-centric solutions and measurable outcomes.
• Exceptional communication, presentation, and stakeholder-influence skills.

Culture & Benefits

• Hybrid work with in-person collaboration at offices or Informa events three days a week or more.
• Up to four paid volunteer days per year, with charity match funding.
• Training, mentoring platforms, LinkedIn Learning access, and support for internal career moves.
• Paid time off starting at 15 days, increasing with tenure, plus national holidays and birthday leave.
• Opportunity to work from almost anywhere for up to four weeks per year.
• 401(k) match, health, vision and dental insurance, parental leave, employee share purchase benefits, wellbeing support, and recognition programs.