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Chess
3 дня назад

Senior Performance Marketing Manager (Gaming)

Формат работы
remote (Global)
Тип работы
fulltime
Грейд
senior
Английский
b2
Вакансия из списка Hirify.GlobalВакансия из Hirify Global, списка международных tech-компаний
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Описание вакансии

Текст:
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TL;DR
Senior Performance Marketing Manager (Gaming): Owning and scaling paid acquisition for a global chess platform with an accent on incrementality testing, creative production, channel optimization, and LTV- and ROI-backed budget planning. Focus on building rigorous measurement frameworks, scaling Meta, Google, App Store, YouTube, and DSP campaigns, and reallocating spend as efficiency changes.

Location: 100% remote, work from anywhere, with significant overlap with both United States Eastern and Pacific time zones

Company

Chess.com is a global gaming, technology, and content company building a platform for playing, learning, and enjoying chess.

What you will do

  • Own and scale the performance marketing portfolio across App Store Ads, Android Ads, Meta, YouTube, and DSPs.
  • Build incrementality testing, saturation modeling, and 7-day ROAS and LTV measurement frameworks.
  • Scale creative production with content, partnerships, UGC agencies, and creator-focused teams.
  • Manage DSP and AdTech partnerships, including LiftOff, AdFuel, and Eyeo.
  • Translate channel performance into LTV- and ROI-backed budget plans and adjust spend as efficiency changes.
  • Own budgets, vendor contracts, ad account setup, attribution, and tracking through AppsFlyer and related tools.

Requirements

  • 5+ years of experience in performance marketing or paid user acquisition.
  • Hands-on experience with incrementality testing, saturation analysis, and LTV/ROAS modeling.
  • Expertise across Meta, Google/App Store Ads, YouTube, DSP/AdTech platforms, and mobile attribution tools such as AppsFlyer.
  • Strong creative judgment and familiarity with content and social media trends.
  • Clear, concise written communication and the ability to discuss channel optimization and executive-level ROI decisions.
  • Availability for significant overlap with both United States Eastern and Pacific time zones.

Nice to have

  • Experience in gaming, subscription businesses, or high-engagement consumer apps.
  • Experience scaling creative production through UGC agencies, creator marketplaces, or in-house creator networks.
  • Experience aligning paid spend with product launches, seasonal moments, tournaments, or viral events.
  • Experience discussing budgets and ROI cases with executive leadership or a board.

Culture & Benefits

  • Fully remote work across a team spanning 60+ countries.
  • Async written communication through Slack across multiple time zones.
  • Mission-driven, flat, and non-corporate working culture.
  • Full-time employment focused on serving the global chess community.

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