Head of Influencers (Nutrition)

Location: Manchester, UK

Company

hirify.global is a global ecommerce group operating beauty, sports nutrition, wellbeing, and lifestyle brands including Myprotein, Myvegan, Myvitamins, and MP Activewear.

What you will do

• Own the influencer, athlete, ambassador, and creator strategy across three nutrition brands and multiple markets.
• Build and manage diverse creator, athlete, and expert partnerships across Instagram, TikTok, YouTube, and emerging platforms.
• Lead paid campaigns, gifting, affiliate activity, events, product launches, and long-term ambassador programmes.
• Manage talent negotiations, contracts, agencies, budgets, usage rights, and commercial partnership decisions.
• Define channel benchmarks and reporting across reach, engagement, traffic, sales, revenue, acquisition, CAC/CPA, COS, ROI, and incremental growth.
• Lead and develop the influencer team while ensuring transparent, compliant partnerships and accurate product claims.

Requirements

• Experience leading influencer, creator, ambassador, or athlete marketing programmes.
• Strong understanding of performance nutrition, wellbeing communities, creator platforms, and audience segments.
• Experience setting global and local channel strategies and translating business objectives into campaign plans.
• Experience managing budgets, agency relationships, negotiations, contracts, and partnership reviews.
• Ability to present channel performance, risks, opportunities, and recommendations to senior leadership.

Culture & Benefits

• Access to bespoke development programmes and an upskilling programme delivered with an external training provider.
• 25 days of annual leave plus bank holidays, a birthday day off, enhanced parental leave, compassionate leave, and volunteer leave.
• Access to an in-house GP, a 24/7 Bupa Employee Assistance Programme, an on-site gym, and an on-site physiotherapist.
• Staff discounts on hirify.global brands, a subsidised bus pass, an on-site staff shop, salary-sacrifice technology savings, and referral rewards.
• Inclusive workplace with reasonable adjustments available during the recruitment process.

Hiring process

• Applications are reviewed as soon as possible, with responses generally targeted within 14 days.
• Reasonable adjustments can be requested if invited to interview.