3 дня назад
Global Paid Manager (m/f/d)
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Global Paid Manager (m/f/d) (Paid Media/SaaS): Developing and executing global paid acquisition strategies across search, social, programmatic, and emerging AI advertising channels with an accent on pipeline, revenue, attribution, and ROAS. Focus on optimizing significant multi-market budgets, building structured testing roadmaps, forecasting performance, and connecting paid media investments to measurable business outcomes.
Location: Hybrid working from the Munich office, with two office days per week
Company
ALLPLAN provides BIM design software and integrated cloud technology for architecture, engineering, construction, and prefabrication projects. ALLPLAN is headquartered in Munich and is part of the Nemetschek Group.
What you will do
- Own paid media performance against quarterly and annual OKRs, including MQLs, pipeline, revenue contribution, CPL, CAC, conversion rates, and ROAS.
- Develop and execute global paid media strategies across search, social, programmatic, and emerging channels.
- Manage and optimize significant budgets across regions, products, audiences, markets, campaigns, and channels.
- Build testing roadmaps covering creative, messaging, audiences, offers, bidding strategies, and landing pages.
- Forecast performance, identify risks to targets, and drive corrective actions.
- Partner with regional marketing teams and agencies to connect paid acquisition with pipeline and revenue growth.
Requirements
- At least 4 years of hands-on performance marketing or paid media experience, preferably in B2B SaaS or technology.
- Proven success delivering acquisition, pipeline, revenue, or efficiency targets across multiple channels and markets.
- Strong expertise in Google Ads, especially Search, and LinkedIn advertising.
- Understanding of attribution, conversion tracking, UTM tracking, CRM and funnel reporting, and paid-media-to-pipeline measurement.
- Strong analytical skills, experience managing agencies and significant budgets, and the ability to respond quickly to performance issues.
- Native-level German and fluent business English at C1/C2 level required.
Nice to have
- Experience with additional paid channels, including Meta, YouTube, Reddit, programmatic advertising, Capterra, and emerging AI advertising platforms.
- Spanish or another European language.
Culture & Benefits
- Hybrid work arrangement from the Munich office.
- Global role with direct influence on ALLPLAN’s growth.
- Collaboration with international marketing teams across regions.
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