10 дней назад
Senior Paid Social Manager
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Senior Paid Social Manager (Meta/TikTok): Leading and scaling paid social campaigns across major European markets, from media planning and technical setup to performance analysis and optimization, with an accent on ROI, ad trafficking, tagging, and cross-channel media integration. Focus on managing large-scale budgets, building measurement workflows with pixels and CAPI, conducting A/B testing, and mentoring junior media managers.
Location: Frankfurt, Germany · Hybrid
Company
Media and advertising organization working across paid social, AdTech, and digital media operations.
What you will do
- Lead end-to-end paid social campaign execution across Meta, TikTok, LinkedIn, Pinterest, and X.
- Plan media activity, configure campaigns, manage pacing and bids, allocate budgets, and report on performance.
- Analyze performance data, run A/B tests and audience segmentation, and optimize CPA, ROAS, and ROI.
- Oversee ad trafficking, creative implementation, click tags, third-party tracking tags, pixels, CAPI parameters, and UTM conventions.
- Implement and govern AdTech platforms, workflow systems, taxonomy tools, automation, and conversion tracking solutions.
- Collaborate with programmatic teams and mentor, onboard, and train junior and mid-level media managers.
Requirements
- At least 7 years of hands-on experience in paid social planning, execution, and performance optimization.
- Experience managing multi-market, large-scale budgets on Meta and TikTok with a focus on ROI and ROAS.
- Practical experience with ad trafficking, tag verification, and digital campaign QA.
- Expertise in Meta Ads Manager, TikTok Ads Manager, LinkedIn, Pinterest, and X.
- Knowledge of creative trafficking, click trackers, third-party ad tags, GTM, basic pixel implementation, and UTM taxonomy.
- Strong analytical skills with Excel, Google Analytics 4, and BI tools such as Looker Studio or Tableau.
Nice to have
- Working knowledge of DSP ecosystems including DV360, The Trade Desk, and Amazon Ads / AMC.
Culture & Benefits
- Senior-level ownership and autonomy to shape strategies and influence decisions.
- Development opportunities through challenging work and exposure to diverse topics.
- Close collaboration with senior stakeholders and leadership.
- Collaborative environment focused on curiosity, open dialogue, trust, flexibility, and sustainable working practices.
- Benefits include food vouchers, gym subsidy, bicycle leasing, mental health platforms, and other health-focused support.
Будьте осторожны: если работодатель просит войти в их систему, используя iCloud/Google, прислать код/пароль, запустить код/ПО, не делайте этого - это мошенники. Обязательно жмите "Пожаловаться" или пишите в поддержку. Подробнее в гайде →