Trade Marketing Manager (Retail)

Location: Madrid, Spain; hybrid schedule with 3 days in the office and 2 days working from home. No relocation assistance is available.

Company

hirify.global is a global branded consumer products company focused on inspiring creativity and developing builders through play.

What you will do

• Lead trade marketing campaigns and initiatives across the Iberia region, managing budgets and measuring commercial impact.
• Collaborate with Sales, Marketing, retailers, agencies, and internal stakeholders to deliver omnichannel campaigns.
• Align trade retail plans with the wider Western Europe marketing strategy and represent Trade Marketing in Integrated Commercial Planning.
• Develop in-store activations, displays, endcaps, and promotional materials for retail partners.
• Use shopper, consumer, and retailer insights to optimize campaigns and improve performance.
• Identify innovation opportunities, test new marketing solutions, and evaluate campaign effectiveness and ROI.

Requirements

• Experience in Trade Marketing, preferably in consumer goods, retail, or a high-profile branded environment.
• Proven success delivering trade marketing campaigns across physical and digital retail channels.
• Strong understanding of the Iberia retail landscape and omnichannel shopper marketing.
• Experience managing budgets, analyzing campaign performance, and driving commercial results.
• Strong stakeholder management and collaboration skills with retailers, agencies, sales teams, and marketing teams.
• Fluent Spanish and English, written and spoken.

Nice to have

• Portuguese language skills.
• Retail media knowledge.

Culture & Benefits

• Collaborative, innovative, purpose-driven, and inclusive workplace culture.
• Personal development opportunities and support for long-term career growth.
• Enhanced family care leave, life and disability insurance, and wellbeing resources.
• Colleague discount from the first day and eligibility for a performance-based bonus scheme.
• Hybrid work policy with an assigned primary workplace and an average of 3 office days per week.

Hiring process

• Applications are reviewed on an ongoing basis and the position may be amended or withdrawn before the advertised closing date.
• The hiring team will discuss hybrid work policy and role eligibility during the recruitment process.