Consumer Insights Analyst

Location: Needham, Massachusetts, United States

Salary: $61,200–$83,000 annually

Company

hirify.global is a global product design and technology company developing consumer lifestyle products under the Shark and Ninja brands.

What you will do

• Support qualitative and quantitative research plans to uncover consumer needs, category trends, and whitespace opportunities.
• Develop and apply research tools such as surveys, discussion guides, and stimuli while coordinating internal and external research partners.
• Translate complex consumer feedback into clear insights and recommendations for product roadmaps, positioning, and experience design.
• Identify emerging consumer behaviors and latent needs through primary and secondary research.
• Collaborate with Product Development, Marketing, and Design on insight activation, cross-functional planning, and go-to-market development.
• Manage multiple projects and shifting priorities while improving the impact of the insights function.

Requirements

• Bachelor’s degree in Marketing, Psychology, or a relevant quantitative discipline.
• At least 2 years of consumer research experience across qualitative and quantitative methodologies.
• Training and experience moderating focus groups and one-on-one interviews.
• Proficiency in consumer insights methodologies and the ability to design creative research approaches.
• Ability to present complex findings in a clear, actionable way and collaborate with multifunctional partners.
• Exposure to the CPG industry is preferred.

Culture & Benefits

• Hands-on, dynamic, agile, and innovation-driven work environment.
• Medical, dental, and vision insurance, plus flexible spending and health savings accounts.
• 401(k) retirement plan with company matching and employee stock purchase program.
• Paid time off, company holidays, parental leave, and disability insurance.
• Learning programs, wellness programs, product discounts, and opportunities for professional growth.
• Inclusive culture focused on diversity, equity, and career acceleration.