Digital Marketing Specialist (Google Ads)

Location: Toronto, Ontario, Canada

Compensation: $65,000 CAD

Company

hirify.global creates customer-focused solutions and supports employee growth through a values-driven culture.

What you will do

• Build, launch, manage, and optimize Google Ads Search campaigns focused on lead generation.
• Develop campaign strategies based on client goals, services, audiences, locations, and budgets.
• Conduct keyword research, structure campaigns and ad groups, and write and test search ad copy.
• Create PPC-specific landing pages, including content, calls to action, forms, and conversion-focused layouts.
• Set up, verify, and troubleshoot conversion tracking for calls, form submissions, and other lead actions.
• Work directly with clients to present landing page concepts, gather feedback, and make strategic recommendations.

Requirements

• Hands-on experience with Google Ads Search campaigns and lead generation.
• Ability to manage projects from strategy and setup through launch, QA, and ongoing optimization.
• Experience creating and publishing PPC landing pages with responsive layouts, forms, links, and calls to action.
• Ability to configure targeting, bidding, budgets, schedules, audiences, and campaign settings.
• Strong troubleshooting, analytical, communication, and client-facing skills.

Culture & Benefits

• Paid time off and paid provincial holidays.
• Paid parental leave.
• Healthcare benefits, healthy lifestyle reimbursement, and private pension matching.
• Culture Crew and Emerging Leader programs with training and team events.
• Recruitment may include AI-supported screening, assessment, or selection tools.