4 дня назад
Senior Performance Copywriter (CRO)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Senior Performance Copywriter (CRO) (Direct Response/AI): Creating conversion-focused copy for cold-traffic campaigns across landing pages, paid ads, video scripts, advertorials, forms, and other funnel assets with an accent on customer research, persuasive messaging, and performance optimization. Focus on developing structured A/B test variations, analyzing conversion data, translating technical features into customer benefits, and using AI tools to improve copywriting workflows.
Location: Remote from Montenegro
Company
is a global IT marketing company delivering scalable, data-informed customer acquisition solutions for B2C clients, primarily for large North American partners.
What you will do
- Create conversion-focused copy for cold-traffic campaigns, including landing pages, paid ads, video scripts, advertorials, forms, CTAs, and other funnel assets.
- Research products, customers, competitors, markets, and advertising trends to identify messaging opportunities.
- Develop headlines, hooks, offers, value propositions, benefits, and creative angles that translate technical features into clear customer benefits.
- Ensure advertising claims are accurate, supportable, and compliant with client and platform requirements.
- Create copy variations for structured A/B testing, analyze performance data, and continuously refine messaging.
- Collaborate with marketers, designers, video editors, media buyers, and other team members while documenting tests and learnings.
Requirements
- 5+ years of experience in direct response, performance, advertising, or similar conversion-focused copywriting.
- Native-level English.
- Strong knowledge of direct-response principles, customer psychology, conversion-focused writing, and customer acquisition campaigns.
- Proven experience writing landing pages, paid advertising copy, performance creative, and structured A/B test variations.
- Ability to research unfamiliar products and markets, interpret performance data, and translate technical information into customer benefits.
- Strong proofreading, compliance, organization, communication, and collaboration skills, including the ability to manage multiple clients and projects.
Nice to have
- Curiosity about new tools, formats, and creative approaches.
- Experience using AI tools for research, copy development, analysis, and workflow optimization.
- Adaptability, critical thinking, initiative, self-motivation, and a strong work ethic.
Culture & Benefits
- Fully remote work with flexibility to choose a productive work environment.
- Paid vacations and unlimited sick days.
- Learning opportunities including books, workshops, and conferences.
- Home-office equipment and furniture expenses covered.
- Medical insurance and a flexible fitness allowance.
- Open collaboration within a diverse, global team fluent in more than 10 languages.
Будьте осторожны: если работодатель просит войти в их систему, используя iCloud/Google, прислать код/пароль, запустить код/ПО, не делайте этого - это мошенники. Обязательно жмите "Пожаловаться" или пишите в поддержку. Подробнее в гайде →