4 дня назад
Senior Performance Copywriter (CRO)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Senior Performance Copywriter (CRO) (Direct Response/Performance Marketing): Creating conversion-focused copy for landing pages, paid ads, video scripts, and funnel assets with an accent on cold-traffic acquisition, customer psychology, and persuasive messaging. Focus on developing A/B test variations, analyzing performance data, ensuring compliant advertising claims, and using AI tools to improve research and production.
Location: Remote from Greece
Company
is a global IT marketing company delivering scalable, data-informed customer acquisition solutions for B2C clients, primarily large North American partners.
What you will do
- Create conversion-focused copy for landing pages, paid ads, video scripts, advertorials, forms, CTAs, and other funnel assets.
- Research products, customers, competitors, markets, and advertising trends to identify messaging opportunities.
- Develop headlines, hooks, offers, value propositions, benefits, and creative angles for cold audiences.
- Produce structured copy variations for A/B testing, analyze performance, and iterate based on conversion results.
- Ensure advertising claims are accurate, supportable, and compliant with client and platform requirements.
- Collaborate with marketers, designers, video editors, media buyers, and other team members while using AI tools to improve research, ideation, analysis, and production.
Requirements
- 5+ years of experience in direct response, performance, advertising copywriting, or a similar conversion-focused role.
- Native-level English is required.
- Strong understanding of direct-response principles, customer psychology, and conversion-focused writing.
- Proven experience with landing pages, paid advertising copy, performance creative, cold audiences, and customer acquisition campaigns.
- Experience with A/B testing, marketing performance analysis, proofreading, compliance, and brand guidelines.
- Ability to manage multiple clients, niches, and projects while communicating clearly and delivering on time.
Culture & Benefits
- Fully remote work with flexibility to choose a productive working environment.
- Paid vacations and unlimited sick days.
- Learning opportunities including books, workshops, and conferences.
- Home-office equipment and furniture expenses covered.
- Medical insurance and a flexible fitness-program allowance.
- Collaborative, global environment focused on innovation, learning, and knowledge sharing.
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