Senior Performance Copywriter (CRO)

Location: Remote - Latvia

Company

hirify.global is a global IT marketing company developing scalable customer acquisition solutions for B2C clients through digital marketing, IT, design, AI-driven analytics, proprietary MarTech, and sales consulting.

What you will do

• Create conversion-focused copy for landing pages, paid ads, video scripts, advertorials, forms, CTAs, and other funnel assets.
• Research products, customers, competitors, markets, and advertising trends to identify messaging opportunities.
• Develop headlines, hooks, offers, value propositions, benefits, and creative angles for cold audiences.
• Create structured copy variations for A/B testing, analyze performance data, and continuously improve conversion metrics.
• Ensure advertising claims are accurate, supportable, and compliant with client and platform requirements.
• Collaborate with marketers, designers, video editors, media buyers, and other specialists while contributing research and learnings to the copywriting knowledge base.

Requirements

• 5+ years of experience in direct response, performance, or advertising copywriting, or a similar conversion-focused role.
• Native-level English.
• Strong understanding of direct-response principles, customer psychology, and conversion-focused writing.
• Proven experience writing landing pages, paid advertising copy, performance creative, and copy variations for A/B testing.
• Ability to research unfamiliar products and markets, translate technical features into customer benefits, and use performance data to improve copy.
• Experience using AI tools for research, copy development, analysis, and workflow optimization.

Culture & Benefits

• Fully remote work with flexibility to choose a productive work environment.
• Paid vacation and unlimited sick days.
• Learning opportunities including books, workshops, and conferences.
• Home-office equipment and furniture expenses covered.
• Medical insurance and a flexible fitness-program allowance.
• Open collaboration within a diverse global team.