Senior Performance Copywriter (CRO)

Location: Remote from Poland

Company

hirify.global is a global IT marketing company developing scalable customer acquisition solutions for B2C clients, primarily for large North American partners.

What you will do

• Create conversion-focused copy for cold-traffic campaigns, including landing pages, paid ads, video scripts, advertorials, forms, CTAs, and other funnel assets.
• Research products, customers, competitors, markets, and advertising trends to identify messaging opportunities.
• Develop headlines, hooks, offers, value propositions, benefits, and creative angles that translate technical features into clear customer-focused messaging.
• Ensure advertising claims are accurate, supportable, and compliant with client and platform requirements.
• Create copy variations for structured A/B testing, analyze performance data, and continuously improve conversion metrics.
• Collaborate with marketers, designers, video editors, media buyers, and other team members while documenting tests and learnings.

Requirements

• 5+ years of experience in direct response, performance, advertising copywriting, or a similar conversion-focused role.
• Native-level English required.
• Strong understanding of direct-response principles, customer psychology, and conversion-focused writing.
• Proven experience writing landing pages, paid advertising copy, and performance creative for cold audiences and customer acquisition campaigns.
• Experience with A/B testing, marketing performance analysis, proofreading, compliance, and brand guidelines.
• Experience using AI tools for research, copy development, analysis, and workflow optimization.

Culture & Benefits

• Fully remote work from Poland with flexibility to choose a productive working environment.
• Paid vacations and unlimited sick days.
• Learning opportunities including books, workshops, and conferences.
• Home-office equipment and furniture expenses covered.
• Medical insurance and a flexible fitness-program allowance.
• Collaborative, international environment focused on innovation and knowledge sharing.