Senior Marketing Data Analyst

Location: Lisbon, Portugal. Office-first role with flexible hours and the possibility to work remotely 52 days per year. Relocation support to Lisbon is provided for employees and their families.

Company

hirify.global is an international technology group of e-commerce businesses, including JoomPro, a cross-border B2B marketplace operating in Brazil and Mexico.

What you will do

• Evaluate existing and new advertising channels, including Google Ads and Meta Ads, and improve channel efficiency.
• Monitor statistical anomalies in marketing metrics and develop alerting systems for spend, efficiency changes, and data quality.
• Improve long-term payback prediction models and support marketing budget planning.
• Generate and evaluate hypotheses related to acquisition, product feeds, advertising creatives, channel mix, and targets.
• Conduct data studies and experiments to identify insights, measure channel performance, and assess incrementality.
• Write ETL pipelines for data marts, alerts, and prediction systems.

Requirements

• Experience in data analysis and marketing analytics.
• Understanding of marketing KPIs, attribution models, and advertising platform objectives.
• Knowledge of mathematical statistics and practical experience applying statistical methods.
• Ability to write complex SQL queries and analyze data with Python.
• Ability to choose appropriate evaluation methods and solve non-trivial problems with incomplete data.
• Good written and verbal English communication skills at B2+ level.

Nice to have

• Experience running A/B, geo, and other types of experiments.
• Experience in econometrics.

Culture & Benefits

• Direct impact on ROI, growth, marketing decisions, and channel performance.
• Access to AI tools including Cursor, ChatGPT, Gemini, and Claude.
• Structured onboarding, a transparent growth path, professional training, and English and Portuguese courses.
• Health insurance including dental care for employees and their children, daily meal allowance, and fully paid sick leave.
• Collaboration with colleagues across Portugal, Brazil, Latvia, and China through an international analyst community.
• Annual team-building activities, knowledge-sharing workshops, and an open culture with minimal bureaucracy.