Director I, Category Growth & Demand Programs (Rocket Growth)

Location: Seoul, South Korea

Company

hirify.global is a large e-commerce platform disrupting the commerce industry in South Korea through shopping, delivery, and related services.

What you will do

• Lead the strategic growth engine for Rocket Growth, enabling small and medium suppliers to use hirify.global’s fulfillment and delivery network.
• Build scalable, programmatic frameworks for pricing competitiveness, impression share, conversion, review generation, and seller performance.
• Own the annual promotions and campaigns calendar, including participation criteria, adoption, feedback loops, and measurable seller impact.
• Expand demand-generation channels through KOL marketing, collaborations, and other emerging traffic sources.
• Track promotion effectiveness and program ROI, continuously refining the Rocket Growth playbook and seller participation criteria.
• Lead cross-functional execution with Product, Data Science, Growth Marketing, Merchandising, Category, Sales, Operations, and Technology teams.

Requirements

• 12+ years of professional experience, including relevant experience in e-commerce or another high-growth online environment.
• Experience in marketing, program management, product management, or category management, preferably in a high-SKU environment.
• Proven experience managing full-funnel growth strategies, performance marketing, CRM, and user lifecycle optimization.
• Strong analytical and prioritization skills, with comfort working with complex datasets; SQL or advanced Excel experience is highly preferred.
• Demonstrated ability to deliver revenue and customer growth for billion-dollar businesses and influence cross-functional stakeholders without direct authority.
• A master’s degree in a business-related field such as Marketing or Operations is preferred.

Nice to have

• Experience with modern marketing levers, including KOL ecosystems.
• Experience driving 0-to-1 innovation in a large organization.

Culture & Benefits

• Full-time regular employment with a 12-week probationary period, which may be adjusted according to business needs.
• Work within a fast-growing Rocket Growth business combining startup agility with the scale and resources of a global public company.
• Opportunity to build systems and programs serving millions of customers and thousands of suppliers.

Hiring process

• Application review, phone interview, onsite or virtual onsite interview, and offer.
• The process and schedule may vary depending on the role and circumstances.