Senior Site Merchandiser (AI)

Location: Remote (United States)

Company

hirify.global is a US online specialty retailer focused on swimming and water sports, operating as part of Spiraledge.

What you will do

• Own merchandising across the hirify.global.com customer journey, including the homepage, navigation, taxonomy, category pages, search, filters, ranking, product discovery, cross-selling, seasonal shops, and promotions.
• Develop persona-based shopping experiences for competitive swimmers, parents, coaches, teams, recreational swimmers, lifeguards, and other aquatic customers.
• Use customer behavior, conversion data, inventory signals, reviews, search activity, and feedback to identify friction and improve product discovery.
• Use AI tools, agents, structured prompts, and automated workflows to analyze data, generate hypotheses, automate repetitive work, and improve merchandising operations.
• Partner with Buying and Planning on assortment, inventory, product visibility, launches, seasonal strategies, and customer insights.
• Work with Product, Engineering, UX, Marketing, Creative, Search, Analytics, and Technology on search, recommendations, personalization, experimentation, conversational shopping, and AI-powered discovery.

Requirements

• 5+ years of experience in e-commerce, digital merchandising, site merchandising, or a closely related field.
• Experience with large multi-brand assortments, category merchandising, search, navigation, filters, sorting, and product discovery.
• Strong analytical skills and experience using customer behavior and conversion data to make merchandising decisions.
• Experience partnering with Buyers or Merchants and working closely with Product and UX teams.
• Experience with experimentation and A/B testing, plus strong commercial judgment and attention to detail.
• Heavy hands-on use of modern AI tools in a professional workflow and a willingness to learn the swimming customer are required.

Nice to have

• Experience building AI workflows, agents, automations, custom GPTs, or similar systems.
• Experience in sporting goods, specialty retail, apparel, footwear, outdoor, fitness, or another enthusiast-driven category.
• Knowledge of swimming.

Culture & Benefits

• AI is treated as a core part of daily merchandising work rather than an occasional tool.
• The role emphasizes experimentation, curiosity, customer empathy, and data-informed decision-making.
• Remote work is available within the United States.
• The position reports to the President and Chief Product Officer and collaborates across commercial, product, creative, analytics, and technology functions.