Senior Associate, Programmatic

Location: London, United Kingdom. Hybrid role with teams in the office around four days a week. Applicants must have the right to work in the UK.

Company

hirify.global is WPP’s AI-driven media operating unit, combining media, data, partnerships, and the WPP Open platform to deliver personalized marketing at scale.

What you will do

• Manage, implement, and optimize programmatic campaigns against client objectives and KPIs.
• Create programmatic media plans and client strategies for branding and ROI-focused activity.
• Plan, execute, and evaluate campaign tests while supporting quality assurance processes.
• Prepare client reports, analyze campaign results, and provide recommendations for future activity.
• Develop relationships with clients and platform partners while identifying optimization and revenue opportunities.
• Maintain accurate planning, buying, spend reconciliation, fees, and end-to-end campaign processes.

Requirements

• Experience and strong interest in programmatic activation and media buying.
• Confidence using Google Ads, DV360, and Amazon DSP.
• Strong analytical skills and the ability to work with large data sets to identify trends and actionable insights.
• Excellent written and verbal communication skills for client and supplier relationships.
• Proactive approach to expanding programmatic knowledge and capabilities.
• Right to work in the United Kingdom required.

Culture & Benefits

• Hybrid environment with regular in-office collaboration and events.
• Inclusive workplace focused on trust, respect, growth, and professional development.
• Access to global hirify.global and WPP networks, professional connections, and learning opportunities.
• Medical, dental, vision, and group retirement plans.
• Paid time off, partner discounts, and employee mental health awareness days.