Manager, Membership Expansion (Branded Channels)

Location: London, United Kingdom; based in the London HUB with an average of 3 days per week in the office. The role does not offer relocation.

Company

hirify.global develops toys, branded retail experiences, parks, and membership programmes that support creativity, play, and long-term customer relationships.

What you will do

• Expand hirify.global Insiders coverage across hirify.global Certified Stores and partner-operated channels.
• Optimise membership activation across hirify.globalLAND Parks.
• Support the transition of hirify.global Discovery Centres into the wider membership ecosystem.
• Identify, evaluate, and shape future membership expansion opportunities.
• Coordinate membership growth initiatives across markets, partners, and channel environments.
• Work with Membership and Personalization, regional teams, market teams, and Global Commercial Development.

Requirements

• Experience delivering loyalty, membership, CRM, customer growth, retail marketing, or related commercial initiatives with measurable business impact.
• Experience managing programmes involving multiple partners, markets, or stakeholder groups.
• Experience using return-on-investment analysis and commercial evaluation to improve business performance.
• Ability to build customer acquisition, loyalty, or membership initiatives from concept through execution.
• Experience developing commercial proposals, assessing business opportunities, and leading cross-functional initiatives in a matrix organisation.
• Must be based in London; relocation is not offered.

Nice to have

• Experience applying CRM and loyalty economics to improve customer growth or retention.
• Ability to create data-driven business recommendations through storytelling.
• Experience negotiating commercial opportunities with partners or stakeholders.
• Strong commercial acumen in assessing growth opportunities.

Culture & Benefits

• Hybrid work policy with an average of 3 days per week in the office.
• Enhanced paid family care leave.
• Life and disability insurance coverage.
• Wellbeing resources, community initiatives, and opportunities to develop creativity.
• Colleague discount from the first day and an eligible bonus scheme.
• Inclusive culture focused on curiosity, creativity, accountability, critical thinking, and learning from different perspectives.