7 дней назад
Content Designer (Customer Loyalty & Rewards)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Content Designer (Customer Loyalty & Rewards): Designing clear, accessible digital content and end-to-end customer journeys for EE Rewards across the website and app with an accent on customer research, analytics, accessibility, and evidence-led optimisation. Focus on translating complex propositions into simple experiences, testing content throughout the product lifecycle, and improving customer engagement and loyalty.
Location: Birmingham, Bristol or London. Hybrid working with attendance at the contractual location 3 days per week and 2 flexible days per week.
Company
’s Consumer unit operates EE, BT and Plusnet brands and delivers consumer connectivity and digital services.
What you will do
- Design clear, accessible content that helps customers discover, understand and use EE Rewards.
- Create and optimise end-to-end customer journeys across EE’s website, app and other digital channels.
- Use customer research, behavioural insight, analytics and testing to improve content and customer outcomes.
- Collaborate with Product, Design, Engineering, Commercial, Legal and Regulatory stakeholders.
- Create, test and iterate content across the product lifecycle while meeting accessibility, governance, brand and regulatory standards.
- Support content publication and maintenance through content management platforms and contribute to content design best practice.
Requirements
- Proven experience designing user-centred digital content and customer journeys.
- Experience using customer research, analytics and insight to inform content decisions and drive continuous improvement.
- Strong stakeholder management and influencing skills in agile, multidisciplinary teams.
- Ability to simplify complex information and balance customer needs with commercial objectives.
Nice to have
- Experience in loyalty, rewards, membership or customer engagement propositions.
- Experience publishing through a Content Management System, ideally Adobe Experience Manager.
- Knowledge of inclusive design, accessibility standards and content governance.
- Understanding of SEO, experimentation, personalisation and optimisation techniques.
- Experience in a large-scale consumer or digital organisation.
Culture & Benefits
- Flexible hybrid working with two flexible days per week.
- 10% on-target annual bonus.
- Private GP access for employees and immediate family.
- Paid carers leave, equalised parental leave and a pension scheme with 5% employee and 10% employer contributions.
- Discounted EE and BT products, holiday purchase options, and additional healthcare, dental and gym benefits.
- Training, development support and a customer-first culture.
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